With the ever increasing variety of skincare and cosmetics products on offer, it’s easy to be swayed by glittering promises advertised by enchanting spokespeople. We’re all smart, intelligent humans, most of us alert to the half truths charaded within magazine pages or splattered over life-size billboards by winking supermodels airbrushed to an inch of their life. But despite our ability to understand the difference between irrational marketing ploys and realistic product claims, it’s impossible not to be somewhat influenced by products specifically marketed to “fix” precisely the things we think we need perfected.

When it comes to our skin, for example, women have long been targeted by the skincare and cosmetics industries- though in recent years has seen products for men marketed with just as much gusto. And on many levels, it makes sense. Our faces and our bodies physically and literally form our tangible connection to the world. If we feel like our faces are not of a “good enough” standard- we make various changes to try to improve it. Whether it’s acne, sun spots, wrinkles or scars, most of us have something we would like to change or refine, so that we feel like a better version of ourselves….

Read More »